Winning Natural Health Products New Zealand 2019 Marketing Award.
New Zealand’s No.1 premium supplement brand*, GO Healthy, has taken out the Marketing Award, for its GO Be You marketing campaign, at the prestigious Natural Health Products New Zealand 2019 Industry Awards held in Hamilton on Wednesday night (27th March 2019).
The Industry Award night was part of a three-day Natural Health Products Summit, of which over 150 key industry stakeholders attended.
Commercial Marketing and Insights Manager at GO Healthy, Kevin Anstiss says, “Winning the Marketing Award is a real credit to the entire team at GO Healthy, reflecting our innovative and creative culture, and to the support and contribution of our marketing agency VMLY&R.”
“This campaign is a celebration of individuality, inviting New Zealanders to be true to themselves rather than strive for unattainable societal pressures. Regardless of age, gender, ethnicity, tax bracket, or body type, we all have our own 100%. And most importantly, we all aspire to do our thing – whatever that may be. GO Healthy. GO Be You.”
The judges commented, “Armed with insights from their New Zealand consumer research, GO Healthy launched a GO Be You campaign, with the objective of creating the Natural Health category’s first true brand campaign. One with relevant and distinctive substance and personality which can tap into a human truth and resonate with the lives and aspirations of everyday Kiwis. Congratulations GO Healthy!”
Proudly made in New Zealand from select imported and local ingredients, GO Healthy was created in 2008, by five Kiwi friends with a shared vision of wanting everyone to achieve their best.
*IRI-Aztec MarketEdge Pharmacy [#1 ranked brand] Value Growth % MAT ending 24/02/19.